The French luxury brand Chanel recently won an award for sustainable packaging at the Formes de luxury Awards, the luxury packaging awards that have been celebrating the best innovations in the industry for more than 20 years.
The winning entry was a collaboration between Chanel and American design firm Knoll, using 100% Knoll Ecoform pulp flip-top packaging to commemorate the 100th anniversary of Chanel's iconic No. 5 fragrance. The flip-top-shaped outer packaging (below) is made from FSC-certified bamboo and bagasse (waste from sugar cane), which is biodegradable and recyclable.
Knoll's eco-friendly pulp packaging for Chanel is unprecedented in the luxury packaging industry," said Jeremy Cohen, Knoll's President and CEO. The project, which took 18 months to develop, is not only an engineering feat, but redefines the benchmark for sustainable luxury packaging. As we continue to push the entire industry towards new standards of sustainable packaging, it is expected that our clients will follow in these footsteps."
Previously, Chanel also created the first bottle for No. 5 perfume using recycled glass, designed and manufactured by Chanel together with French cosmetics packaging giant Groupe Pochet, the first time Chanel used recycled glass to make a perfume bottle.
It also comes after Chanel announced that its new LES EAUX DE CHANEL 125 ml bottle will feature bio-based caps developed in collaboration with Finnish startup Sulapac, made from 91% bio-based materials sourced from renewable plant sources and FSC-certified wood chips.
Big things to come! Chanel and Sulpac collaborate on bio-based bottle caps
