In January 2023, the World Packaging Organisation (WPO) announced the 2022 WorldStar Packaging Awards (WPSA). In 2022, a total of 488 packaging proposals from 41 countries and regions were selected, and 228 proposals won.
Product description:
These chocolate ladybugs used to be packaged with PET thermoformed inserts and wrapped in foil. In this solution, all plastics are replaced by recyclable cardboard, with the aim of supporting sustainability and remaining attractive to consumers.
As these are gift products, the focus was on design and graphics, highlighting the hot foil stamping (foil stamping) and unique packaging structure. The use of cardboard provided the product with many new options for communicating with consumers and supported sales with impressive new packaging.
