LVMH, the world's leading luxury goods group, recently announced that its beauty division (LVMH Beauty) will partner with Dow to utilize plastics made from recycled and bio-based raw materials in its fragrance and cosmetics packaging. Dow is a chemical company that develops and produces a range of chemical products.
Sarin™ Resin Developed in Collaboration with Dow Has Been Used to Package Guerlain's Little Black Dress Eau de Toilette
Dow's Sarin™ resins are described as ionomers made from chemically recycled bio-based and waste plastic feedstocks, respectively. Since the resin uses bio-based materials such as used cooking oil as raw materials, it reduces the amount of waste residue or by-products generated during the production process, thus preventing over-consumption of land resources and competition with the food chain.
Sarin™ ionomers will be used to make perfume bottle caps and cosmetic cream jars. These materials maintain the premium aesthetics of previous packaging designs while helping to reduce LVMH's carbon footprint, Dow said.
"We will adopt the Life 360 project plan, which will make LVMH's beauty product packaging free of petroleum-based plastics in the near future. The Sarin™ resin developed in partnership with Dow, which is already used in our Group's flagship fragrance, Guerlain's Petit Noir Eau de Toilette, will help LVMH achieve its sustainability goals without compromising the quality of its product packaging." Claude Martinez, Executive President and Managing Director of LVMH Beauty, said.
