Nordic Bioproducts Group (NBG) recently announced a partnership with C.Q. Massó in Spain and Portugal, as well as with distributors in Italy, aimed at strengthening the supply of microcrystalline cellulose (MCC) in the European beauty and personal care industry, a collaboration that marks an important step in the industry's response to increasingly stringent European Union (EU) regulations and consumer demand for safer, more environmentally friendly products.
Scandinavian Bioproducts Group's partnership with Southern European distributors is designed to respond to the EU's stringent regulation of hazardous ingredients and traceability in cosmetic products, as well as to meet consumer demand for safer, more environmentally friendly products; MCC, as a sustainable ingredient sourced from renewable wood resources, has great potential to meet these demands, as exemplified by the discontinuation of sales of Johnson & Johnson's baby powder due to the presence of talc in the product and the Titanium dioxide is banned for use in food in Europe due to its environmental hazards and cancer risk, and a recent enforcement program by the European Chemicals Agency found that 6% of cosmetics tested contained banned hazardous substances; MCC holds the promise of replacing these traditional ingredients with safer, greener solutions.
In the future, NBG and C.Q. Massó plan to collaborate to promote the widespread use of MCC in the beauty and personal care industry, replacing traditional ingredients such as talc and titanium dioxide, and exploring innovative formulations to meet consumer demand for high performance and sustainability. The two companies may also expand their partnership and strengthen research and development collaboration to enhance the performance and sustainability of MCC; furthermore, this collaboration will drive the beauty and personal care industry in a more sustainable direction and may contribute to the development of industry standards to provide consumers with better product choices. In order to remain competitive, NBG needs to continue to innovate and optimize its production processes to meet market challenges and reduce MCC production costs.
Nordic Bioproducts Group (NBG)
Nordic Bioproducts Group (NBG) is a Finland-based company specializing in the production of biobased products such as microcrystalline cellulose (MCC); it has the world's first continuous MCC production line with a capacity of up to 10,000 tons per year, and uses an advanced, environmentally friendly production process that results in zero solid-waste emissions and far lower consumption of chemicals, water and electricity than conventional processes.
C.Q. Massó
C.Q. Massó is a Spanish and Portuguese distributor of chemicals and cosmetic ingredients that shares NBG's commitment to driving the beauty and personal care industry in a safer and more sustainable direction.
