Environmental protection is the theme of the times, with the arrival of the concept of health and organic, consumers are increasingly concerned about green product packaging design, and businessmen have mastered the psychology of customers. On the shelves of supermarkets and convenience stores, the "real quality" performance of more and more items seems to have become the standard for comfort eating. So businesses started to display the products inside the packaging in various ways, trying to convey the message of freshness and nature. Designers also have such a sentiment, and green design has always been a dream in the minds of designers as well.
Green packaging design to convey brand attributes, high denomination can only have a large flow of packaging design, how to correspond to the product sales relationship from the brand attributes? Product packaging not only has the role of simple and convenient to carry, but also good product packaging can protect product attributes, quickly identify the brand, convey the brand connotation and enhance the brand image. Here is a brief introduction to the features and concepts of green packaging design, take a look.
First, the three characteristics of green packaging design
1. Safety: The design should not endanger the personal safety of users and the normal ecological order, and the use of materials should be fully considered for the safety of people and the environment.
2. Energy-saving: try to use energy-saving or reusable materials.
3. Ecological: Packaging design and material selection try to take into account environmental protection, the use of easily degradable materials and easy to recycle materials.
Second, the concept of green packaging design
1. Green packaging design in the selection and management of materials: the choice of materials should take into account the use and performance of the product, that is, the choice of non-toxic, non-polluting and easy to recycle, reusable, easy to decompose and materials, rare and valuable materials as little as possible.
2. Product packaging recyclability design: the initial design of product packaging should consider the possibility of recycling and regeneration of its parts, which should consider the possibility of product parts or material recycling, the size of the recovery value, recycling treatment methods, recycling treatment structure process and other issues, and economic assessment of recyclability, so that waste is reduced to a minimum.
3. Cost accounting of green packaging design: the initial stage of the design of leisure food packaging must consider its recycling, reuse and other functions, so in the cost analysis, not only consider the design, manufacturing and sales process of the internal costs of enterprises, but also consider the costs borne by users and society, including the use of waste process.
A good green packaging design is not only beautiful, stylish and cool, but it needs to be highly recognized among a bunch of similar products, and it can even incidentally promote other products under the brand. Green product packaging design can not only meet the needs of consumers, but also convey the brand concept and values. What kind of green product packaging design can best meet the needs of the market, thus promoting the rapid growth of brand sales.
